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PRODUCT PERSONALIZATION AND THE DILEMMA OF INNOVATION.

• Authors : Jifeng Mu¹

Subjects: *COMMERCIAL products; *BRAND name products; *BRANDING (Marketing)

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p832-832. 1p.

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SERVING BOTTOM-OF-THE-PYRAMID (BOP) MARKET AND RADICAL INNOVATION: A CONSTRAINT-BASED VIEW and EMPIRICAL EVIDENCE.

• Authors : Yongchuan Bao¹, ; Zelong Wei²; Linqian Zhang²

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p932-934, 3p

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Managing the Paradoxes of Co-development in Business Markets.

• Authors : Oinonen, Minna¹, ; Ritala, Paavo¹; Jalkala, Anne¹

• Source: AMA Winter Academic Conference Proceedings; 2016, Vol. 27, pG-13-G-20, 8p

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The Impact of Marketing Capabilities on Innovation in the Face of Disruption.

• Authors : Olabode, Oluwaseun E.¹, ; Boso, Nathaniel²; Leonidou, Constantinos N.¹

• Source: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pPDI-40-PDI-41, 2p

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Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies--Complementary Capabilities Relationship.

• Authors : Husairi, Mariyani Ahmad¹, ; Morgan, Robert²; De Luca, Luigi M.²

• Source: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pPDI-42-PDI-43, 2p

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IS THERE STILL A PLACE FOR THE MARKETING DEPARTMENT IN THE OPEN INNOVATION ERA? THE ROLE OF MARKETING'S INNOVATIVE CAPABILITIES.

• Authors : Rubera, Gaia¹ ; Ordanini, Andrea²; Chandrasekaran, Deepa³

Subjects: *MARKETING; *TECHNOLOGICAL innovations

• Source: AMA Winter Academic Conference Proceedings. 2011, Vol. 22, p149-149. 1p.

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